World's longest bra chain record set to support the fight against breast cancer

Jennifer Jolicoeur, President and Founder of Athena’s Home Novelties, spent a decade attempting to achieve what she was told would be an impossible feat: setting the record for the longest bra chain to raise awareness and support the fight against breast cancer.
Jennifer Jolicoeur, President and Founder of Athena’s Home Novelties, spent a decade attempting to achieve what she was told would be an impossible feat: setting the record for the longest bra chain to raise awareness and support the fight against breast cancer.

The Athena's Cup (@athenas_cup) / X

World's longest bra chain record set to support the fight against breast cancer

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The Athena's Cup (@athenas_cup) / X

World's longest bra chain record set to support the fight against breast cancer

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It's official: Bra chain for breast cancer awareness breaks Guinness world record