barbie mania, or how warner bros' creative marketing campaign painted the whole world pink

here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.

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Behind the Barbie mania: The strategy that turned the world pink

Behind the Barbie mania: The strategy that turned the world pink

barbie gives inclusivity another try with new wheelchair and a prosthetic limb