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Serena Williams launches Berlei in the US - Inside Retail Asia

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Serena Williams launches Berlei in the US - Inside Retail Asia

US tennis star Serena Williams launches Berlei, the Australian lingerie brand, to Americans this week.

Serena Williams launches Berlei in the US - Inside Retail Asia

Serena Williams launches Berlei in the US - Inside Retail Asia

Berlei Bounces into US market With Serena Williams As The Star

Berlei Bounces into US market With Serena Williams As The Star

Serena Williams dances in her underwear - 9Style

Serena Williams dances in her underwear - 9Style

Serena Williams: The US Open's fiercest competitor opens up on

Serena Williams: The US Open's fiercest competitor opens up on

Berlei Sports Bras Launch At Macy's With Serena Williams [PHOTOS]

Berlei Sports Bras Launch At Macy's With Serena Williams [PHOTOS]

Berlei Archives - Inside Retail Asia

Berlei Archives - Inside Retail Asia

Serena Williams and Berlei celebrated their launch into the US market

Serena Williams and Berlei celebrated their launch into the US market

Serena Williams shows off Berlei bra at lingerie event ahead of

Serena Williams shows off Berlei bra at lingerie event ahead of

Alexis Ohanian and Serena Williams are building a mini-sports

Alexis Ohanian and Serena Williams are building a mini-sports

Serena Williams channels Flashdance in Berlei 'Do it for yourself

Serena Williams channels Flashdance in Berlei 'Do it for yourself

Serena Williams shows off Berlei bra at lingerie event ahead of

Serena Williams shows off Berlei bra at lingerie event ahead of

Unleash Your Inner Athlete with Berlei Sports Bras

Unleash Your Inner Athlete with Berlei Sports Bras

Serena Williams Makes a Case for the Sports Bra as a Top

Serena Williams Makes a Case for the Sports Bra as a Top

tbt, Money Moves: How Serena Williams set herself up for life

tbt, Money Moves: How Serena Williams set herself up for life