Luxury fashion brands are embracing athleisure

The athleisure trend is here to stay, and luxury brands are jumping on the bandwagon with creations that highlight technical innovation and active lifestyle.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Showing up in yoga pants and sneakers anywhere outside of the gym was once frowned upon, yet today's street-style icons and professionals alike flaunt their healthy lifestyle on the go by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It's apparent that the athleisure trend is here to stay.

The Luxury Fashion Market is Booming, the Market to witness 2X Growth in the Next 6

Luxury fashion brands are embracing athleisure

How digital printing is adding value to active wear and athleisure?

How digital printing is adding value to active wear and athleisure?

First Adidas, now Nike and Under Armour: foam soles are next 'big thing' in running shoes

Luxury fashion brands are embracing athleisure

NFTs and Metaverse: Activewear and Luxury Brands Embrace Web3 Innovation

10 Best Athleisure Brands 2024: Popular, Affordable Picks Shop Online

Collaboration between luxury and sportswear: what are the roots?