Peloton's rebrand and new offerings 'a smart shift' after years of tumult
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The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
![Peloton's Rebranding and How It's Shaping a Fitness Revolution](https://assets-global.website-files.com/630d4d1c4a462569dd189855/64fb7ac4c3051df5184944a9_5%20(2).webp)
Peloton's Rebranding and How It's Shaping a Fitness Revolution
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![Peloton The Drum](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/798481/pelotoj.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Peloton The Drum
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![rebrand The Drum](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/thumbnail_image004.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
rebrand The Drum
![Everything you need to know about Peloton - The Verge](https://cdn.vox-cdn.com/thumbor/UY9VPMUSotp9tWsdjuPWrfK9dEc=/0x0:2040x1360/2000x1333/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/24288516/226437_M_Huigen_year_Peloton_failures.jpg)
Everything you need to know about Peloton - The Verge
![Turnarounds Are Hard Work - by The Science of Hitting](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acf3260-aa20-42d3-b2e5-4b9eb52fc02b_884x644.jpeg)
Turnarounds Are Hard Work - by The Science of Hitting
![rebrand The Drum](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/669468/whsmith_logo_picture_by_lewis_middleton.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
rebrand The Drum
![Peloton's Brand Relaunch is here, along with Peloton App Tiers, a](https://imgcdn.pelobuddy.com/wp-content/uploads/2023/05/BrandRelaunchFB.jpg)
Peloton's Brand Relaunch is here, along with Peloton App Tiers, a