Inside Lillyland: This Is Why Women Are Obsessed With Lilly Pulitzer

What is it about KOP-based Lilly Pulitzer’s preppy resortwear that’s inspired a renewed cult-like devotion and multimillion-dollar profits? Our color-averse editor heads to Palm Beach to find out.

We asked Southern girls about their Lilly Pulitzer obsession

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Inside Lillyland: This Is Why Women Are Obsessed With Lilly Pulitzer

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Lilly Pulitzer - Happy International Women's Day and cheers to Lilly—our trailblazing founder who always embraced individuality and optimism. #IWD # lillypulitzer

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