Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria's Secret to Buy Lingerie Brand Adore Me for $400 Million - WSJ

The Savage X Fenty Vol Show Proves Mullets Are Cool Again Allure

Victoria's Secret to Buy Lingerie Brand Adore Me for $400 Million - WSJ

Lingerie Vogue Business

adore me catalog for Sale,Up To OFF59%

Victoria's Secret Is Making a Comeback After Years of Decline

Acquisitions Vogue Business

Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise

Fashion Companies: News, Insights & More, Vogue Business