Plus sizes, vanity sizing and inconsistency in womens clothing

You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? It’s not just in the UK, the US have the same problem as us and much of it can be attributed to vanity sizing.

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Why a size 10 in M&S is very different to a size 10 in H&M

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Here's an explanation for the inconsistency in women's sizes

Clothing Sizes: How Vanity Sizing Made Shopping Impossible

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The size of the problem with the problem of sizing: How clothing

How Fashion's Inconsistent Sizing Fuels Excessive Waste — The

It's Not You. Clothing Sizes Are Broken. - Alvanon

The Trouble With Vanity Sizing

Discover the Truth Behind Vanity Sizing

Sizing women's clothing today - Carol Cassara