Nike's Move in the Race for a Breakthrough Foam? The Vaporfly 4%, a Sneaker that Makes Athletes Run Too Fast - The Fashion Law
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Just northwestern of Paris, in a suburban town called Colombes, lies the headquarters of Arkema S.A. Founded in 2004 when French oil giant Total restructured its chemicals business, the global specialty chemicals and advanced materials company is in the business of producing $8.8 billion worth of chemical intermediates like sulfur-based thiochemicals, specialty polyamides (i.e., long, multiple-unit molecules inked together by amide groups), and powder coating resins each year for companies in the fields of auto-manufacturing, big pharma, and agriculture. Also on that list of customers? Major players in the sportswear industry, including Nike.
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Nike's controversial Vaporfly shoes are helping runners set new records, but some think it's 'technology doping.' Here's how they work.