Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

New Zealand machine gunners on Crete

Taranaki Volunteers NZ Wars memorial

A brief history

Jockey Classic Y-Front™ Brief –

The Lothians

Rotorua Citizens War Memorial NZHistory, New Zealand history online

Flashback: 'Waste no pity' - Jockey Y-fronts arrive

Flashback: 'Waste no pity' - Jockey Y-fronts arrive

Nothing beats the original Jockey Y-Front. For the man who knows what he wants, the original Y-Front Brief with the iconic fly front design offers

Jockey Y-Front Brief, 2-Pack, Light Blue & Grey

The return of Hongi Hika painting NZHistory, New Zealand history