70's Makeup Inspiration Independent Fashion, Beauty & Culture

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by Mary Moynihan To celebrate one of my favourite eras of beauty, I’m going to be looking at my favourite 70s makeup trends. I’m excited to share with you some of my favourite makeup looks from the 70s alongside some amazing modern takes on trends such as pastels, dramatic art-deco revival looks and glossy red lips. Soft pastels My love of pastels is a big part of what draws me to 70s beauty. When I think of 70s makeup, the first look that comes to mind is a single colour pastel eyeshadow and soft blush with defined lashes and minimal liner. I think this iconic 70s look, as seen below on Candy Darling and Cher, is both kitschy and dreamy. Top - Candy Darling by Anton Perich, 1970. Below - Cher, 1976. These adorable early 70s Mary Quant and Yardley London ads perfectly encapsulate the kitchy and dream-like aesthetic that I love about 70s style. When I found out the packaging for the Yardley Sigh Shadow looked like this, I was so excited. I think pastel eyeshadow will always be in style. Here are some of my favorite pastel looks on Instagram that emulate the iconic 70s look Esantoinette, Raoulalejandre, […]