Grammy-winning singer Lizzo is launching a shapewear line called

Jacqui Palumbo, CNN The form-fitting bodysuits and undergarments that make up shapewear have become a lucrative business, with Spanx valued at $1.2 billion and Kim Kardashian’s Skims brand propelling her to billionaire status. Now, singer and rapper Lizzo will enter the market next month with Yitty, her new venture offering bras, leggings, shorts and more.

Lizzo's Yitty Is Launching Gender-Affirming Shapewear

Pop star Lizzo has released a new line of shapewear called Yitty

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Yitty Introduces Your Skin, Gender-Affirming Shapewear

Grammy-winning singer Lizzo is launching a shapewear line called Yitty

Grammy-winning singer Lizzo is launching a shapewear line called