K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

NewJeans x Levi's 'How Will You Wear Yours?' Campaign

Everybody's got a Levi's story': Chip Bergh reflects on his legacy - Inside Retail Asia

Levi Strauss & Co

How K-pop group NewJeans became an overnight fashion favorite

Levi's celebrates milestone anniversary with NewJeans

Levi's Names K-Pop Group NewJeans Its Global Brand Ambassador

K-Pop Group Newjeans Becomes the Newest Ambassadors of Levi's

Levi's Names K-Pop Group NewJeans Its Global Brand Ambassador

5 for 1: NewJeans becomes newest ambassadors of Levi's, known for its 501 jeans • PhilSTAR Life