Spanx Now Serving Up Its Shapewear with Side of Feminist Realness
4.7 (359) · $ 22.00 · In stock
In an effort to keep up with the current “athleisure” trend, compression garment brand Spanx is taking a new approach to its marketing strategy: Feminine empowerment! In addition to debuting a new line of less restricting bodysuits and pants, the New York Times reports that the body-sculpting brand will slip a ‘message card” into each package, featuring some inspirational, feminist wisdom. One such card reads, “Don’t take yourself or the ‘rules’ too seriously.” And on the back of the new Spanx packaging, “Re-shape the way you get dressed, so you can shape the world!” (You can’t make this stuff up, kids.) The changes are meant to reflect Spanx’s new, updated goal of “smoothing the body’s bumps and curves [rather than] sculpting or shrinking waistlines or thighs.” (Currently, Spanx’s e-commerce site tells a slightly different story.
In an effort to keep up with the current “athleisure” trend, compression garment brand Spanx is taking a new approach to its marketing strategy: Feminine empowerment! In addition to debuting a new line of less restricting bodysuits and pants, the New York Times reports that the body-sculpting brand will slip a ‘message card” into each package, featuring some inspirational, feminist wisdom. One such card reads, “Don’t take yourself or the ‘rules’ too seriously.” And on the back of the new Spanx packaging, “Re-shape the way you get dressed, so you can shape the world!” (You can’t make this stuff up, kids.) The changes are meant to reflect Spanx’s new, updated goal of “smoothing the body’s bumps and curves [rather than] sculpting or shrinking waistlines or thighs.” (Currently, Spanx’s e-commerce site tells a slightly different story.
In an effort to keep up with the current “athleisure” trend, compression garment brand Spanx is taking a new approach to its marketing strategy: Feminine
15 Best Shapewear for Women in 2024 - Expert Tested & Recommended
Masters of Scale: How to find your big idea, with Sara Blakely
Spanx is best known for its shapewear, but its leggings are the
Lizzo Makes Shapewear - The New York Times
Shapewear & Body Positivity: How Do They Coexist?
This Body Positive Instagram Shows Why Shapewear Isn't Necessary
Trailblazer and Culture Changer - Georgia Trend Magazine
25 Best Shapewear & Spanx For Women - Tummy Control, Muffin Tops
How Shapewear—Like Spanx and Skims—Went From Underwear to High
Find many great new & used options and get the best deals for ASSETS by SPANX Women's Remarkable Results All-In-One Body Slimmer at the best online
ASSETS by SPANX Women's Remarkable Results All-In-One Body Slimmer
25 Best Shapewear for Women 2022
Shapewear Try-on Haul - SKIMS, SPANX, ASOS, Cotton on
12 Best Tummy-Control Swimsuits, From Bikinis To One-Pieces