The Power of Storytelling: How Lululemon Is Connecting with Customers

Stretching limits, sculpting success: Lululemon's rise from controversies to cult status, Analysis

Canada Athleisure Brands Arc'teryx, Lululemon and Canada Goose a Big Hit in China

In Conversation with Rebecca Johnstone and Brenda Wasserman

How lululemon Co-Creates Experiences with and for Their Customers

Emotional branding speaks to consumers' heart: the case of fashion brands, Fashion and Textiles

From inspiration to influence: how to harness storytelling for business success

Lululemon Discovers the Secret of Meaningful Content Creation and Curation, by Demee Boccarossa

Win And Drive Sales With The Power Of Narrative

Lessons to Learn from Toys 'R' Us and the Future of Retail - a Customer Experience Perspective

Lululemon's beautiful new direction and immersive storytelling. - Michael Chase - Medium

How does the customer support of Lululemon contribute to the success of their e-commerce business?

Lululemon DTC - Community Strategy in China