Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

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Roxanne Pavée on LinkedIn: Is This Alo Yoga's Moment?

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アロ のシェルパがカルト的人気になった理由：店舗、ウェブでもシェルパ・ショップを展開

Summer Nacewicz on LinkedIn: EXCLUSIVE: Kanye on YEEZY, adidas, GAP & His Love for Alo Yoga

Summer Nacewicz on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Griselda Martin posted on LinkedIn

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

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Summer Nacewicz on LinkedIn: Exclusive: Alo taps Blackpink's Jisoo as its newest ambassador

Summer Nacewicz on LinkedIn: Move into Wellness

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