Find out the story behind how Joe and Jeff Foster started Reebok, one of the world's most successful and iconic sporting brands - My Brand Journey

nbsp; Born in Bolton, England, four years before WW2 in 1935, Joe Foster alongside his late brother Jeff, co-founded the iconic global shoe brand, Reebok. Entrepreneurship was in the brothers’ blood, with their grandfather founding J W Foster & Sons, who pioneered the spiked running shoe worn by some of the world’s best athletes in … Continue reading "Find out the story behind how Joe and Jeff Foster started Reebok, one of the world’s most successful and iconic sporting brands"

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