E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.

e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium

Why Elf Beauty bought Naturium

Naturium Joins the e.l.f. Beauty Family

Glitter Magazine Viral e.l.f Products That You Will Love

E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

Naturium Joins the e.l.f. Beauty Family

e.l.f. Beauty to acquire skin care brand Naturium for USD 355

e.l.f. Beauty Swiped Up Naturium For $355 Mil

E.L.F. Beauty to buy skin care brand Naturium for $355M

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