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Can Superdry's Dunkerton Succeed Where Other Boomerang CEOs Have Failed?

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Can Superdry's Dunkerton Succeed Where Other Boomerang CEOs Have Failed?

Companies often turn to former CEOs when things turn bad. However, a new study suggests that — with the odd notable exception — this tends not to work.

Superdry: What's gone wrong and how can it bounce back? - Retail

Superdry: What's gone wrong and how can it bounce back? - Retail

Superdry boss has warning for all fans of the clothing brand

Superdry boss has warning for all fans of the clothing brand

Analysis: Who could replace Laury as Kingfisher CEO?

Analysis: Who could replace Laury as Kingfisher CEO?

Superdry CEO denies plan to take company private

Superdry CEO denies plan to take company private

Superdry: Julian Dunkerton wins battle to rejoin firm – and entire

Superdry: Julian Dunkerton wins battle to rejoin firm – and entire

Superdry co-founder in talks to buy back ailing brand after sales

Superdry co-founder in talks to buy back ailing brand after sales

Has Superdry really got its strategy wrong or has the brand just

Has Superdry really got its strategy wrong or has the brand just

Superdry chiefs resign after founder wins comeback fight

Superdry chiefs resign after founder wins comeback fight

Superdry co-founder in talks to buy back ailing brand after sales slump

Superdry co-founder in talks to buy back ailing brand after sales slump

Superdry founder Julian Dunkerton unveils plan to revive the chain

Superdry founder Julian Dunkerton unveils plan to revive the chain

Superdry reports £148m loss as cost of living crisis affects

Superdry reports £148m loss as cost of living crisis affects

Superdry Founder Dunkerton Explores Taking Retailer Private - BNN

Superdry Founder Dunkerton Explores Taking Retailer Private - BNN

Britain's Superdry sees profit wiped out as returning founder

Britain's Superdry sees profit wiped out as returning founder

Mark Ritson: Superdry's returning founder can restore the brand's DNA

Mark Ritson: Superdry's returning founder can restore the brand's DNA

What's next for Superdry now that Julian Dunkerton has cemented

What's next for Superdry now that Julian Dunkerton has cemented