BringBackTheBees: Why Buzz is missing from the Honey Nut Cheerios box

The brand is using its mascot to draw attention to #BringBackTheBees, a campaign aimed at boosting the global bee populations.

Honey Nut Cheerios: Full of Bee.S.?

The Marketing Magic Behind Killing Your Mascot and Bringing It Back, by Parnika Sharma

Honey Nut Cheerios Removes Buzz From Box to Raise Bee Awareness

Cheerio's removes it's mascot from boxes of the Honey Nut brand

Cheerios Cause Marketing – Poet Fury

Cheerios Pulls Honey Nut Cheerios Mascot in Environmental Protest

KITH TREATS FOR CHEERIOS BUZZ BEEの+

First-Time Beekeepers Tell All - Rooted Magazine

Gardening Indoors with Seeds: Bring Back the Bees - The Southerly Magnolia

Honey Nut Cheerios Bee Is Missing From The Box For A Very Good Reason

Honey Nut Cheerios Boxes No Longer Feature Buzz the Bee. Here's Why

The reason why the bee is missing on the Honey Nut Cheerios box is upsettingHelloGiggles

The Sad Reason the Bee Is Missing From the Honey Nut Cheerios Box

Bye Bye Buzz the Bee Why Your Box of Honey Nut Cheerios May Look a Little Different

TIL General Mills cereal company removed the bee from boxes of Honey Nut Cheerios to raise awareness of declining bee populations : r/todayilearned