2 ''Traditional'' and ''modern'' techniques of decision making

Customer journey models [McKinsey model & RACE Framework]

Lean Budgets - Scaled Agile Framework

4 The effects of organizational and implementation characteristics on

Techniques of Decision Making, PDF

Bounded Rationality - The Decision Lab

Decision Making - Types, Process, Techniques, Importance - BBA

2 ''Traditional'' and ''modern'' techniques of decision making

Handbook of Marketing Decision Models

Planning - Meaning and Definition – Nature – Objectives

4 The effects of organizational and implementation characteristics on

Planning - Meaning and Definition – Nature – Objectives

Gerrit H. van Bruggen's research works Erasmus University Rotterdam, Rotterdam (EUR) and other places

Techniques of Decision Making: 15+ Qualitative & Quantitative

Techniques of Decision Making: 15+ Qualitative & Quantitative

Handbook of Marketing Decision Models